{"id":2059,"date":"2021-03-17T17:43:49","date_gmt":"2021-03-17T21:43:49","guid":{"rendered":"https:\/\/www.arterystudios.com\/healthcarevisuals\/dynamicmedicalanimations\/"},"modified":"2025-10-03T03:04:57","modified_gmt":"2025-10-03T07:04:57","slug":"dynamicmedicalanimations","status":"publish","type":"post","link":"https:\/\/www.arterystudios.com\/healthcarevisuals\/dynamicmedicalanimations\/","title":{"rendered":"Dynamic Medical Animations: Market Your Medtech More Impactfully"},"content":{"rendered":"
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Author: Dr. Philip Zabel, MD, MBA*<\/p>\n

Medical animations<\/a>\u00a0can help you market your Medtech more effectively.<\/h4>\n

According to marketing statistics, video has become the most commonly used format in content marketing, overtaking blogs and infographics. Across social channels, photos and other images are the most-used content to increase audience engagement (HubSpot, 2020).<\/p>\n

As an MD\/MBA, I strive to add value to society using my unique combination of knowledge and skills to promote clear communication. I\u2019m part of the management team at\u00a0Artery Studios Inc.<\/a>, a medical illustration and animation company that creates content-specific visual solutions for medical device firms. Companies like Artery help communicate the technology and utility of a product, in a way that\u2019s understandable to investors, potential purchasers and other key stakeholders. We\u2019ve seen numerous innovation companies bolster their commercialization activities, using medical visuals to showcase their product\u2019s competitive advantage.<\/p>\n

This article will explore two examples of companies that used our cutting-edge medical animations to create marketing collaterals and to demonstrate a step-by-step surgical workflow (instructions for use) in dynamic ways.<\/p>\n

Develop assets for your sales team<\/strong><\/p>\n

When information is presented through combined visual and oral modalities, there is significantly increased retention, for a longer period of time, with a 600% increase in retention of information as compared to oral presentations alone. (Weiss-McGrath 1989)<\/em><\/strong><\/p>\n

Sales teams need to grab attention and leave a lasting impression that brings results.\u00a0Conavi Medical<\/em><\/strong>\u00a0approached us to assist in making that impression, for their\u00a0Foresight ICE System<\/em>\u00a0technology. The company developed an innovative catheter-based ultrasound imaging system that provides both 2D and 3D views of cardiac anatomy. They needed our help to highlight their competitive advantage.<\/p>\n