Pharmaceutical animations are highly rendered and visually striking 3D movies that explain the science and medicine associated with a medication. By viewing this kind of visual presentation, physicians and patients gain a better understanding of how a drug works (mechanism of action), what parts of the body it affects, and what physiological pathways are involved.
Pharma images ‘zoom in’ to show what the eye cannot see, elucidating things such as a drug’s unique structure, how it is absorbed by the body, how it acts on the desired target tissue, details of molecular activity and how it’s eliminated from the body. Often these actions are never seen, rather, they’re inferred through experimentation. A pharma illustration or animation brings benchwork results to life!
Common ‘characters’ in a pharma animation include: blood components such as red blood cells, white blood cells and platelets; cellular structures such as mitochondria, membrane lipids and transmembrane proteins; and intracellular molecules such as DNA, proteins and enzymes.
Artery Studios has over 30 years of experience in biomedical visualization, including pharma visuals for medical tradeshows, marketing, sales and other communication endeavors. We work directly with pharmaceutical companies or with healthcare agencies. We work in conjunction with medical writers and website designers, to ensure our animations and other visual materials are a cohesive match to the overall brand of a company and their product, including appropriate design elements and color palette. Our team has a strong scientific and medical background, as such, we are a trusted provider of clear and accurate pharmaceutical animations.
If you’d like to learn more about our pharmceutical animations, contact us to chat with one of our medical-visual experts.
Pharmaceutical Animations
